The Coca-Cola Co has insisted its move to acquire the North American operations of Coca-Cola Enterprises (CCE) is “absolutely proactive play” and not a reaction to PepsiCo’s similar announcement last year.
The announcement this morning (25 February), in what the firms said is a “substantially cashless transaction”, will see Coca-Cola acquire CCE’s entire North American business, which consists of around 75% of US bottler-delivered volume and almost 100% of Canadian bottler-delivered volume.
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