The Coca-Cola Co is looking to invest billions of dollars in key Latin American markets to target a growing number of middle class consumers in the region.
Coca-Cola will match a planned US$5bn investment in Mexico with a $6bn spend in Brazil over the next five years, according to the president of the soft drink firm’s Latin America business, Joes Octavio Reyes.
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“In the next three years, 15m people will rise into the middle class in Latin America,” Reyes told analysts today (19 February) at the CAGNY conference in Florida.
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