Fishers Island Spiked Lemonade premix RTD range
Category – RTDs, vodka-based, between 5% & 7% abv
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Available – From this month
Location – The US, available in selected states
Price – SRP of US$15.99 per 4x 35cl cans pack, Frozen Spirit Pops SRP of $27.99 per ten-pack.
Fishers Island has released a new line-up of premix RTDs from its namesake brand.
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By GlobalDataEarlier this week, the US-based company revealed a three-strong line-up, each of which uses a vodka and whiskey base blended with lemon and honey. The Fishers Island Lemonade range comprises:
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Spiked Tea (7% abv), a half-and-half blend of the company’s original spiked lemonade with black tea
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Pink Flamingo (7% abv), spiked lemonade with cranberry juice
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Fizz (5% abv), a lower-abv version of the original Fishers Island Lemonade
The range is available now in off-premise locations and via alcohol e-tailer Drizly across the US states of Colorado, Connecticut, Georgia, Maine, Massachusetts, New Hampshire, New Jersey, New York and Rhode Island.
The launches will be supported by Fisher’s Island’s first nation-wide marketing campaign entitled ‘Find Your Island’, comprising digital marketing, social media and out-of-home advertising activations.
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