Fishers Island Spiked Lemonade premix RTD range

Category – RTDs, vodka-based, between 5% & 7% abv

Available – From this month

Location – The US, available in selected states

Price – SRP of US$15.99 per 4x 35cl cans pack, Frozen Spirit Pops SRP of $27.99 per ten-pack.

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By GlobalData

Fishers Island has released a new line-up of premix RTDs from its namesake brand.

Earlier this week, the US-based company revealed a three-strong line-up, each of which uses a vodka and whiskey base blended with lemon and honey. The Fishers Island Lemonade range comprises:

  • Spiked Tea (7% abv), a half-and-half blend of the company’s original spiked lemonade with black tea

  • Pink Flamingo (7% abv), spiked lemonade with cranberry juice

  • Fizz (5% abv), a lower-abv version of the original Fishers Island Lemonade

The range is available now in off-premise locations and via alcohol e-tailer Drizly across the US states of Colorado, Connecticut, Georgia, Maine, Massachusetts, New Hampshire, New Jersey, New York and Rhode Island.

The launches will be supported by Fisher’s Island’s first nation-wide marketing campaign entitled ‘Find Your Island’, comprising digital marketing, social media and out-of-home advertising activations.

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