Fifth Generation has appointed Cuervo to distribute its Tito’s Handmade Vodka brand in Mexico. Under the terms of the arrangement, Cuervo will manage the distribution of Tito’s portfolio to the country’s on- and off-premise channels from this week. Financial details and length of term were not disclosed. As well as the namesake Jose Cuervo Tequila brand, Cuervo, which trades under the name Becle, also distributes its Bushmills Irish whiskey and Kraken rum brands in its home market. “No other spirits company in the country has the reach, the influence or the respect as our friends at Cuervo, and we’re enormously proud that they will be representing Tito’s in this important market,” said Tito’s founder, Bert Beveridge. In September, Fifth Generation secured a five-year tie-up for Tito’s with US golf’s PGA Tour. What’s coming up in unaged spirits in 2022? - Click here for Just Drinks' predictions for the year ahead