Tito’s Handmade Vodka will launch in two South American countries this month as owner Fifth Generation looks to roll it out across the continent.
The Texas-based company said today that the brand will launch in Chile and Peru, via local distributors Vina Santa Rita and Perufarma, respectively. The initial launches will be followed by other South American markets later in the year, the firm said.
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Tito’s will roll out to both the Chilean on- and off-premise.
Meanwhile, Tito’s will be available in several South American duty free markets, in collaboration with duty free distributor Edrington Travel Retail Americas. Tito’s has agreed a partnership with Travel Retail operator Dufry in Brazil, with launches also scheduled for Argentina, Chile, Peru and Uruguay.
“This collaboration builds on existing retail partners, including UETA, DFASS, Bernabel, London Supply and Motta, already operating in seven Latin American markets,” Tito’s said.
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Tito’s International MD John McDonnell said: “We are excited to launch in Chile and Peru, an ideal next step for expansion in South America. They are two of the fastest growing economies and… we see great potential for Tito’s. This is an exciting time, as Tito’s continues to catch on around the world.”
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By GlobalDataTito’s is working with distribution partner WEBB Banks to negotiate with more distribution companies in the region.
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