View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
June 17, 2022

Energy One targets health-conscious millennials with UK launch

Demand for energy drinks is on the rise in the UK.

By James Beeson

Energy drinks brand Energy One is to make its UK debut later this month.

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

The drink, which will be manufactured in the country, contains four essential B-vitamins (B3,B5,B6 & B12).It comes in two variants – Original, and Lite, and an SRP of GBP1.25 (US$ ) per 25cl can.

The beverage – already sold in Canada and Germany –  is aimed at a millennial audience, with an unspecified donation from every can sold being made to the Racing Heroes programme. The programme aims to build the confidence of wounded and disabled veterans by enabling them to take part in motorsports.

“We wanted to create a brand with a trusted flavour profile and energy output, but with a personality that was distanced from the abrupt and abrasive imagery championed by today’s incumbent offerings,” said the brand’s co-founder Marion Barnaby.

In the UK, demand for energy drinks is on the rise, according to figures from GlobalData. In 2021, the category’s sales were worth US$3.01bn and are set to reach US$4.06bn by 2027. The segment is predicted to have a ten-year compound annual growth rate of 5.12%.

GlobalData senior beverage analyst Chloe Gbadero said the launch of Energy One tapped into a wider trend of energy drinks aimed at a health-conscious consumer. “Since emerging from the pandemic, consumers are looking for ways to increase energy levels and decrease mental fatigue; thus driving the demand for new and innovative energy drinks,” she said.

Why M&A moves suggest a healthy future for soft drinks

Related Companies

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks