Energy drinks brand Energy One is to make its UK debut later this month.

The drink, which will be manufactured in the country, contains four essential B-vitamins (B3,B5,B6 & B12).It comes in two variants – Original, and Lite, and an SRP of GBP1.25 (US$ ) per 25cl can.

The beverage – already sold in Canada and Germany –  is aimed at a millennial audience, with an unspecified donation from every can sold being made to the Racing Heroes programme. The programme aims to build the confidence of wounded and disabled veterans by enabling them to take part in motorsports.

“We wanted to create a brand with a trusted flavour profile and energy output, but with a personality that was distanced from the abrupt and abrasive imagery championed by today’s incumbent offerings,” said the brand’s co-founder Marion Barnaby.

In the UK, demand for energy drinks is on the rise, according to figures from GlobalData. In 2021, the category’s sales were worth US$3.01bn and are set to reach US$4.06bn by 2027. The segment is predicted to have a ten-year compound annual growth rate of 5.12%.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

GlobalData senior beverage analyst Chloe Gbadero said the launch of Energy One tapped into a wider trend of energy drinks aimed at a health-conscious consumer. “Since emerging from the pandemic, consumers are looking for ways to increase energy levels and decrease mental fatigue; thus driving the demand for new and innovative energy drinks,” she said.

Why M&A moves suggest a healthy future for soft drinks