The complaint was upheld by the Advertising Standards Authority of Ireland. In Ireland, as in the UK, advertisers are only allowed to use actors over 25 in TV and cinema advertising for alcoholic drinks.
EIRE: Soccer-themed beer ads fall foul of regulations
Danish brewer, Carlsberg, was forced to pull a TV ad featuring Ireland's World Cup football team following complaints because one of the players included was aged under 25. Robbie Keane was the player in question who is only 22.
June 27, 2002