View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
February 9, 2022

Edrington’s The Macallan The Reach 81-year-old single malt – Product Launch

Be quick (and rich) - Only 288 units of The Reach are available

By James Beeson

  • Category – Spirits, whisky, Scotch, single malt
  • Available – From this week
  • Location – Available in the Global Travel Retail channel through The Macallan’s branded outlets and from the distillery
  • Price – RSP of US$125,000 per 70cl bottle

The Macallan has unveiled its oldest single malt to date.

The Reach is an 81-year-old whisky that was distilled during The Second World War in 1940. The expression was matured in a Sherry-seasoned oak cask.

Brand owner Edrington has released 288 bottles of The Reach, each having been hand-made from mouth-blown glass and presented on a bronze sculpture of three hands, made by Scottish artist Saskia Robinson.

The Macallan’s master whisky maker, Kirsteen Campbell, said: “It is an honour to introduce The Reach. Created during a turbulent time in the world, this extraordinary expression showcases The Macallan’s history, ingenuity and unmistakable strength of character.”

The iteration will be on display at The Macallan Estate Boutique from today (9 February) and later in The Macallan domestic and travel retail outlets.

Also this week, Gordan & MacPail launched a new single malt from its Benromach Scotch whisky brand. Benromach Cara Gold is limited to 6,000 units and retails in the UK for GBP49.99 (US$67) per 70cl bottle.

Just Drinks Focus: The Beverage Consumer Trends to watch in 2022

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks