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April 19, 2022

Edrington’s The Macallan Distil Your World New York – Product Launch

The Macallan's Distil Your World series has a new member

By James Beeson

  • Category – Spirits, whisky, Scotch, single malt, 49.5% abv
  • Available – From this month
  • Location – Available worldwide, from The Macallan Boutiques
  • Price – SRP of US$$4,200 per 70cl bottle, $4,500 per 75cl unit

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Edrington has added a New York-themed expression to The Macallan’s ‘Distil Your World’ series of hyper-premium bottlings.

‘Distil Your World New York’ follows London, Jerez and Scotland in the limited-edition line, which has been created in collaboration with the Roca brothers – the owners of Spanish restaurant El Celler de Can Roca. The no-age-statemented single malt comprises whisky that has been matured in six European and American oak casks.

The bottle is housed in a presentation box featuring an engraved aerial map of New York and comes with a book documenting the inspiration behind the latest release. It will be sold at selected ‘The Macallan Boutiques’ globally ahead of a wider retail launch.

Last month, Edrington unveiled its oldest single malt to date from The Macallan – an 81-year-old iteration distilled during The Second World War. Just 288 bottles of The Reach were produced, with the bottle hand-made from mouth-blown glass presented on a bronze sculpture made by Scottish artist Saskia Robinson.

American whiskey at start of the runway not end, as tariff barrier comes down – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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