UK start-up East London Liquor Co has revamped the appearance of its portfolio, claiming the term ‘craft’ has been used by some competitors to overcharge consumers in the spirits category.
East London Liquor Co takes swipe at “overcharging” craft spirits players with new brand look
UK start-up East London Liquor Co has revamped the appearance of its portfolio, claiming the term 'craft' has been used by some competitors to overcharge consumers in the spirits category.
October 1, 2020