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January 11, 2022

E-commerce poised for highest growth of US sales for alcohol – Rabobank

By Rhodri Morgan

Alcohol brand owners risk missing a major growth opportunity in the coming years if they ignore the e-commerce channel, Rabobank analysts have warned. According to the company’s ‘2022 Alcohol E-commerce Playbook’, online alcohol sales in the US last year totalled around US$6bn, with alcohol’s growth in the channel projected to hit 15% this year. The…

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