View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
November 19, 2021

Diageo’s George Dickel and Social Hour’s Harvest Whiskey Sour RTD – Product Launch

The 20% abv iteration is made with George Dickel's 13-Year-Old whiskey.

By Rhodri Morgan

  • Category – RTD, Bourbon-based, 20% abv
  • Available – From this month
  • Location – The US, available nationwide online and in New York through selected off-premise outlets
  • Price – SRP of US$28 per 25cl can four-pack

Diageo has teamed up with US-based canned cocktail start-up Social Hour for a canned premix cocktail from its George Dickel Bourbon brand in the US.

Harvest Whiskey Sour comprises a blend of George Dickel’s 13-Year-Old Tennessee whisky with apple, lemon and cinnamon flavours. The 25cl iteration contains three servings, according to the brand owner.

George Dickel is produced at Diageo’s Cascade Hollow distillery in Tullahoma, Tennessee.

“As the prepared cocktail market continues to reach new heights, we couldn’t be more excited to … release something that’s a first for us,” said Cascade Hollow GM Nicole Austin. “The whisky we chose for this pairing brings a level of maturity people typically don’t see in prepared cocktail offerings.”

Earlier this year, Diageo rolled out a George Dickel Bourbon to mark ‘National Bourbon Day’ in the US.

Is Chinese whisky set to become the next major regional style? – Click here for a Just Drinks comment

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks