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May 22, 2018

Diageo targets Millennials to spur gin, single malt growth in Latin America

The president of Diageo's Latin America and Caribbean (LAC) unit has said Millennial consumers in the region are driving interest in the "untapped" single malt Scotch whisky category, as well as in gin.

The president of Diageo’s Latin America and Caribbean (LAC) unit has said Millennial consumers in the region are driving interest in the “untapped” single malt Scotch whisky category, as well as in gin.

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