
Diageo’s global head of innovation has welcomed a rule change on Scotch whisky production, describing the move as an example of the “healthy tension” between tradition and consumer demands.
Diageo's global head of innovation has welcomed a rule change on Scotch whisky production, describing the move as an example of the "healthy tension" between tradition and consumer demands.
Diageo’s global head of innovation has welcomed a rule change on Scotch whisky production, describing the move as an example of the “healthy tension” between tradition and consumer demands.