Diageo has said it wants to refocus Baileys on both English and non-English speaking markets as it cancels the brand’s sponsorship of a top women’s literature prize.

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GlobalData Strategic Intelligence

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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