Diageo has noted the recent success of Campari Group’s Aperol in North America and is looking to target the brand’s performance in the pre-dinner consumption occasion with a slew of recently-released brand extensions.
Diageo chasing Aperol Spritz US success with Ketel One, Smirnoff extensions – Diageo Capital Markets Day 2019
Diageo has noted the recent success of Campari Group's Aperol in North America and is looking to target the brand's performance in the pre-dinner consumption occasion with a slew of recently-released brand extensions.