The head of Pernod Ricard’s ‘Our/Vodka’ division has claimed that craft is an “abused” term in the spirits industry and causes confusion among consumers.
Craft is an ‘abused’ term – Pernod Ricard’s Our/Vodka head
The head of Pernod Ricard's 'Our/Vodka' division has claimed that craft is an “abused” term in the spirits industry and causes confusion among consumers.
March 25, 2015