Category – Spirits, vodka, flavoured, 35% abv
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Available – From this month
Location – The US
Price – SRP of US$14.99 per 75cl bottle and $15.99 per 1L bottle
Constellation Brands has released another flavoured expression for its Svedka vodka brand.
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By GlobalDataSvedka Cherry Limeade, unveiled today, is available across the US in 75cl and 1L formats.
Other Svedka flavours include Peach, Blue Raspberry, Strawberry Lemonade and Mango Pineapple.
“Coming out of a long winter of being indoors and over a year socially-distanced from friends and family, we wanted to develop a flavour that embodies the essence of summertime that we have all been looking forward to for so long,” said Svedka’s senior VP of brand marketing, Jaymie Schoenberg.
Last month, Constellation Brands reported a 3% lift in total sales from the 12 months to the end of February against the corresponding period a year prior.
