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May 12, 2021

Constellation Brands’ Svedka Cherry Limeade Vodka – Product Launch

Constellation Brands' Svedka Cherry Limeade Vodka

Category – Spirits, vodka, flavoured, 35% abv

Available – From this month

Location – The US

Price – SRP of US$14.99 per 75cl bottle and $15.99 per 1L bottle

Constellation Brands has released another flavoured expression for its Svedka vodka brand.

Svedka Cherry Limeade, unveiled today, is available across the US in 75cl and 1L formats.

Other Svedka flavours include PeachBlue Raspberry, Strawberry Lemonade and Mango Pineapple.

“Coming out of a long winter of being indoors and over a year socially-distanced from friends and family, we wanted to develop a flavour that embodies the essence of summertime that we have all been looking forward to for so long,” said Svedka’s senior VP of brand marketing, Jaymie Schoenberg.

Last month, Constellation Brands reported a 3% lift in total sales from the 12 months to the end of February against the corresponding period a year prior.

Why whisky/whiskey can no longer ignore the allure of flavours – click here for a just-drinks comment

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