Health-conscious consumers are to be offered a new soft-drink option following the launch of a range of nutraceutical juice drinks. The new range from Optio Health Drinks consists of four different drinks, each of which offers different health benefits: Shield boosts the immune system, Tone enhances the complexion, Tempo has a beneficial effect on cardio-vascular health and Charge helps the digestive system.
COMMENT: Drinks which quench the thirst and soothe the conscience
Optio Health Drinks is launching a new range of nutraceutical juice drinks in the UK. The move demonstrates the increasing demand for products that offer positive health benefits. The drinks, which cater to four different health concerns, will find their largest market with actively healthy consumers. They may well also attract consumers whose interest in health conflicts with more indulgent desires.
September 6, 2002