The Chinese basketball star Yao Ming, who plays in the US NBA, has settled his lawsuit against The Coca-Cola Company. Yao had accused Coke’s Chinese subsidiary of using his image on its cans without his permission.


Following an apology from Coke, Yao said: “This matter is over. We have to move on.”


Yao has a marketing agreement with PepsiCo. However, Coke used his image as part of its agreement with the Chinese basketball team.


Yao’s lawsuit sought only a symbolic ¥1 (12 US cents) in damages and an apology.


Chinese press reports quoted from a statement from Coca-Cola that cited its sponsorship of China’s national team but acknowledged it was wrong for not asking Yao for permission first.


“On the basis of the fact that Coca-Cola (China) Beverages Ltd did not seek Yao Ming’s consent in advance of its use of Yao Ming’s portrait and name on the packaging of its products, Coca-Cola (China) Beverages Ltd. apologizes to Yao Ming for such conduct,” the company said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now