- Category – Wine, sparkling, Italy, 5.5% abv
- Available – From this month
- Location – The US, available in the off-premise channel
- Price – SRP of US$7.99 per 75cl bottle
The 5.5%-abv Atto Primo wines are available in the US in 75cl bottles and target the outdoor consumption occasion. Four flavours are on sale – Lychee, Peach, Mango and Blackberry.
“Atto Primo is perfect for consumers looking for a different take on sparkling wine – something light, fresh, and fruity,” said Kellyann MacLean, marketing director for Gancia’s US distributor, Roust Americas. “While Atto Primo means ‘First Act’, a nod to Atto Primo being a wonderful choice for an aperitif, it really can be enjoyed across a number of different occasions all summer long.”
Gancia is majority-owned by Russian conglomerate Roust Group. In October last year, the company’s still wine portfolio was launched in Russia.
The dangers of promoting health with low- & no-alcohol offerings – sustainability spotlight