Launched in 2024 by former Stoli CEO Damian McKinney and Diageo innovation director Steve Wilson, DioniLife’s goal is to become a one of the principal players in the market for non-alcoholic alternatives to alcohol.
Dionilife is aiming to have "the number one, pure play, non-alc portfolio" in the UK and the US by 2030, says CEO Damian McKinney.
Launched in 2024 by former Stoli CEO Damian McKinney and Diageo innovation director Steve Wilson, DioniLife’s goal is to become a one of the principal players in the market for non-alcoholic alternatives to alcohol.