New York, NY, May 3, 2000:
US consumers didn’t drink much more in 1999 than they did in 1998, but their
tastes are definitely changing. That’s the word from a new report issued by
Beverage Marketing Corporation of New York, The Multiple Beverage Marketplace
in the US The total volume of US beverage sales increased by only 0.9% in 1999,
forcing the various categories in the industry to slug it out for a share of
the pie.

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