Cano Water, a UK-based canned water manufacturer, has finished an investment round that acquired backing from British comedian Ricky Gervais.
The water brand did not disclose the total amount raised but indicated it was a “multi-seven-figure” investment. Cano Water said the capital will be used to “drive further national and global penetration” for the brand.
The company, based in London, was set up in 2015. According to its LinkedIn profile, customers include UK retailers Tesco, Morrisons, Waitrose and WHSmith. Cano Water was first released in the UK in 2016 with two products, still and sparkling.
Previous backers of the company include its chairman – and former president of Heineken – Stefan Orlowski, as well as the ex-CEO of Lloyds Development Capital, Darryl Eales.
Alongside the investment, Cano Water has announced the launch of a redesigned can .
Co-founder Josh White said: “This new can and new funding is at the heart of it, a symbol of progress – progress in terms of a change in taking on single-use plastic. Our long-term goal we vowed to stop a billion single-use plastic bottles from entering landfill and oceans over the next ten years. And it’s our customers’ continued support that is proving to us that we can turn the tide on single-use plastic.”
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Speaking on his investment, Gervais said: “I’ve never really seen myself as an entrepreneur, but I do want to do something useful with my money. I’ve never considered myself an eco-warrior either, but I’ve always loved nature, and I hate how discarded plastics are destroying the oceans. I was impressed by the company’s commitment to sustainability and to being part of the solution to this destruction.”
In January, UK zero-sugar canned-water firm Dash completed a Series A funding round to the tune of £8.7m ($10.9m).
The funding round was led by Beringea, a transatlantic investor firm that has previously backed UK non-alcohol beer brand Lucky Saint. New investors included David Milner, who had been Dash’s chairman since December. Other investors in the round included the founders of gin brand Sipsmiths and UK brewer Beavertown.