By Philip Fine
Go deeper with GlobalData
Pepsi and Coke’s exclusive deal with two large Canadian school boards will have to be revealed after a 15-year-old convinced the provincial Information and Privacy Commissioner of Ontario that details should be made public.
Ontario student Nicholas Dodds was in Grade 8 (aged 13) when he began the two-year battle with the cola companies and school boards.
He argued that when he is working as a school student he should not be a marketing target. The cola companies said releasing the terms of the deals would put them at a competitive disadvantage. The commissioner called that argument speculative and said he saw no reason for the contracts to remain secret.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
