Big Rock Brewery Ltd., (NASDAQ: BEERF; TSE: BR) today announced its results for the fiscal year ended March 31, 2000. Big Rock achieved volume growth of 18.4% from 99,623 hectolitres to 117,918 hectolitres.Strong growth occurred in both the home market of Alberta and in other provinces (British Columbia, Saskatchewan and Ontario).This growth – particularly in Alberta – can be attributed to the launch of the new lager product Kold in May, 1999. This product accounted for 16.0% of the 18.4% growth. Other factors that contributed to volume growth were new advertising and marketing initiatives, new packaging and increases in sales personnel.
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