
Campari has heralded the shape of its portfolio and its over-indexing in the on-premise as two reasons for the Aperol brand owner’s continued strength in the US, even as spirits growth begins to slow.
CEO Bob Kunze-Concewitz said Campari’s targeting of younger, more affluent urban consumers had enabled it to avoid a slowdown in sales.
Campari has heralded the shape of its portfolio and its over-indexing in the on-premise as two reasons for the Aperol brand owner’s continued strength in the US, even as spirits growth begins to slow.