Campari’s share price dipped in early trade today (15 December) following news of its plan to buy Cognac brand Courvoisier but its leadership remains “bullish” about the category’s long-term potential.
Campari share price dips after Courvoisier buy but CEO “bullish” about Cognac potential
"The brand will benefit the rest of the portfolio because Cognac opens doors” – Campari CEO Bob Kunze-Concewitz.