The trade association for Ireland’s alcohol industry has called on the country’s Government to fund graduate brand ambassadors as “boots on the ground” to boost coronavirus-hit Irish whiskey sales.
Call for brand ambassador funding to “reboot” key Irish spirits markets
The trade association for Ireland's alcohol industry has called on the country's Government to fund graduate brand ambassadors as "boots on the ground" to boost coronavirus-hit Irish whiskey sales.
May 15, 2020