Brown-Forman turns spotlight on consumers in Jack Daniel’s global ad – video

Brown-Forman has launched a new global Jack Daniel's TV advert, a week after unveiling a new master distiller for the Tennessee whiskey brand.

Brown-Forman has launched a new global Jack Daniel’s TV advert, a week after unveiling a new master distiller for the Tennessee whiskey brand.

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What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:

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