View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
February 23, 2022updated 24 Feb 2022 9:10am

Brooklyn Brewery Pulp Art Hazy Double IPA – Product Launch

The new beer is a higher-abv version of the original Pulp Art Hazy IPA

By James Beeson

  • Category – Beer, IPA, 8% abv
  • Available – From this week
  • Location – The US, available nationwide (draught and can)
  • Price – SRP of US$9.99 per six-pack of 12oz (35cl) cans, $2.99 per 19.2oz (56cl) can

Brooklyn Brewery has added an 8% abv hazy double IPA to its Pulp Art portfolio.

The New-York based brewer has created Pulp Art Hazy Double IPA off the back of its original Pulp Art Hazy IPA, which debuted in 2021. The beer’s artwork was created by UK-based design agency Thirst and is inspired by the Pop Art movement.

As well as cans for the off-premise, the beer will be available on draught for the US off-premise nationwide.

“With Pulp Art Hazy IPA being so successful, we asked ourselves, ‘how can we bring something new and different to this category, but still land in the same general category that has resounded with our customers?’,” said Brooklyn’s VP of sales, Miles Moser. “The brewing team answered with an incredible Hazy Double IPA that has a new and different take on a tropical flavour profile and a higher abv.”

Last year, Brooklyn Brewery, which is part-owned by Kirin and has a rights arrangement outside of the US with Carlsberg, added two new non-alcoholic beers to its stable. Around 10% of the company’s sales now come from alcohol-free brews.

What’s coming up in beer in 2022? – Click here for Just Drinks’ predictions for the year ahead

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Drinks