Brewdog’s LoneWolf Peach & Passionfruit gin
Category – Spirits, gin, flavoured, 40%
Available – From this month
Location – The UK, online
Price – SRP of GBP25 (US$34) per 70cl bottle
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By GlobalDataSee Also:
BrewDog Distilling Co, the spirits arm of Scottish brewer BrewDog, has launched a Peach & Passionfruit gin. The 40%-abv gin, announced Monday, is the latest in BrewDog’s LoneWolf range that launched in 2017 and also includes a Cactus and Lime flavour.
The latest expression contains botanicals including grapefruit & lemon peel, pink peppercorn and yuzu. The release is available exclusively from BrewDog’s online store
In November, BrewDog was found to have breached UK advertising standards after complaints were lodged against the use of swear words in a campaign promoting the company’s carbon negative status. The ads read: “F**k You CO2. Brewdog Beer Is Now Carbon Negative” and appeared on billboards as well as in several print publications.
Why craft beer is exploring the value market – very carefully – click here for a just-drinks comment
