AmBev has upped its focus on premium beer in Brazil to stave of Heineken’s “smart game” ahead of the World Cup and Olympics, according to research group Mintel.
BRAZIL: AmBev moves to protect dominance as World Cup looms – Mintel
AmBev has upped its focus on premium beer in Brazil to stave of Heineken's “smart game” ahead of the World Cup and Olympics, according to research group Mintel.