AmBev has upped its focus on premium beer in Brazil to stave of Heineken’s “smart game” ahead of the World Cup and Olympics, according to research group Mintel.
BRAZIL: AmBev moves to protect dominance as World Cup looms – Mintel
AmBev has upped its focus on premium beer in Brazil to stave of Heineken's “smart game” ahead of the World Cup and Olympics, according to research group Mintel.
January 9, 2013