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December 18, 2003

BRAZIL: Ambev market share continues slide

Ambev, Latin America’s largest brewer, continues to lose share on its domestic market, according to figures reported in the press today.

Ambev, Latin America’s largest brewer, continues to lose share on its domestic market, according to figures reported in the press today.

Ambev’s share of the Brazilian market fell to 62.6% in November 2003 compared to 63.8% in October, according to data from the market research firm AC Nielsen.

AmBev has been seeing its share erode steadily, in particular to rival Schincariol, which in November captured 15.2%.

According to reports earlier this year, Brazil’s largest brewer saw its share of its domestic market fall from 70% to 66% between June and September.
 
Molson Inc, with the brands Kaiser and Bavaria, had 12.4% market share in November.

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