Braxton Brewing Co’s Vive Pumpkin Spice Hard Seltzer
Category – Alcoholic sparkling water, 5% abv
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Available – From next month
Location – The US, in selected markets
Price – SRP of US$9.99 per six-pack of 12oz (34.1cl) cans
US craft beer brewer Braxton Brewing Co is set to launch a Pumpkin Spice variant of its Vive hard seltzer brand in its home market.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataVive Pumpkin Spice Hard Seltzer is gluten-free and contains 100 calories and 2g of carb. The 5% abv sparkling water will be available at Kroger outlets across Ohio, Kentucky and Tennesse.
“The thing that makes Vive so refreshingly different is in its flavour profile,” said Braxton Brewing co-founder & CEO Jake Rouse. “There are few other products where a flavour profile and a customer base align so directly, that we wanted to be sure that we nailed the flavour.”
Vive Hard Seltzer is available in eight other flavours, including Dragonfruit, Blood Orange, Black Raspberry and Grapefruit.
