- Category – Spirits, sloe gin, 29.8% abv
- Available – From this month
- Location – The UK, available through selected off-premise outlets
- Price – SRP of GBP29.50 (US$40.70) per 70cl bottle
Boatyard Distillery has launched a sloe gin expression in the UK.
Boatyard Sloe Gin is made by resting the company’s gin in sloe berries for up to six months and is available from this month via online e-tailer The Whisky Exchange and selected specialist retailers. Each 70cl bottle of the expression contains 420 grams of sloe berries.
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By GlobalDataThe iteration will be handled exclusively in the market by UK-based distributor Speciality Brands.
According to Ireland-based Boatyard, the expression will be a permanent addition to its gin portfolio, which also includes Boatyard Double Gin, Boatyard Vodka and an Old Tom Gin iteration.
Earlier this month, Pernod Ricard rolled out a portfolio-wide packaging upgrade for its Plymouth Gin brand that includes removing all single-use plastic.