Blockchain will rebalance the marketing strength of leading spirits and wine firms in favour of smaller distillers and growers by taking claims for authenticity out of their hands, a company that works with the technology has said.
Blockchain to clip marketing power of alcohol giants – Ambrosus CEO
Blockchain will rebalance the marketing strength of leading spirits and wine firms in favour of smaller distillers and growers by taking claims for authenticity out of their hands, a company that works with the technology has said.
December 11, 2018