View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 13, 2022

Bladnoch Distillery’s Alinta single malt Scotch – Product Launch

The no-age-statement Scotch will debut in Bladnoch's global markets

By James Beeson

  • Category – Spirits, whisky, Scotch, Lowlands, single malt, 47% abv
  • Available – From this month
  • Location – Available globally
  • Price – In the UK, SRP of GBP79.95 (US$104) per 70cl bottle

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Bladnoch Distillery has added a peated expression to its namesake single malt Scotch whisky brand’s line.

Alinta is the first peated iteration from the 204-year old Lowland distillery since it was acquired by Australian businessman David Prior in 2015. The no-age-statement single malt has been matured in first-fill ex-PX Sherry and -Bourbon casks.

The expression, which takes its name from the indigenous Australian translation of ‘fire’ and ‘flames’, will be sold globally via Bladnoch’s network of distributors (including online through The Whisky Exchange), as well as at the distillery’s visitor centre in southern Scotland.

Last year, Bladnoch added ‘Vinaya’, another no-age-statement single malt matured in ex-Bourbon and -Sherry casks, to its range. The whisky is available in 45 markets worldwide, including the US, the US, Australia and China.

How big can American whiskey get now that UK tariffs have gone? – Click here for a Just Drinks focus

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks