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April 13, 2021

Bladnoch Distillery’s Vinaya single malt Scotch – Product Launch

Bladnoch Distillery has launched a new Scotch whisky expression. 

Bladnoch Distillery’s Vinaya

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Category – Spirits, whisky, Scotch, single malt, 46.7% abv

Available – From this week

Location – Available in 45 markets worldwide, including the US, the US, Australia and China

Price – In the UK, SRP of GBP49.99 (US$69) per 70cl bottle

Bladnoch Distillery has launched a new single malt Scotch whisky expression.

Announced late last month, Vinaya, which is Sanskrit for ‘respect and gratitude’, comprises whisky that has been matured in ex-Bourbon and ex-Sherry casks. The no-age-statement iteration represents the widest release since Bladnoch was brought out of liquidation six years ago.

“As we embark on the 204th year of Bladnoch Distillery, the launch of Vinaya feels particularly significant”, said owner David Prior. “It is important for us to show gratitude to the previous custodians of this historic brand and estate as we move forward into our most ambitious year yet”.

Last week, Diageo revealed it had produced 173,000 bottles for its Scotch whisky brand Black & White using a method with up to a 90% smaller carbon footprint.

Why new standards herald a new dawn for Japanese whisky – click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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