• Category – Spirits, liqueur, Bourbon-based, 32.5% abv
  • From this month – Now
  • Location – The US off-premise, available at selected retailers nationwide
  • Price – SRP of US$15.99 per 75cl bottle

Beam Suntory has launched the latest flavour from its Jim Beam Bourbon in the US.

Jim Beam Orange is a 32.5% abv orange-flavoured liqueur that uses the company’s namesake Bourbon as a base spirit. The expression is immediately available from retailers across the US.

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The new iteration joins Vanilla, Apple and Maple in the Kentucky-based Bourbon-brand’s flavoured stable.

“As an innovator in the Bourbon industry and early pioneer of flavoured whiskey, we understand that many drinkers crave something a little different in the summer months,” said James B. Beam Distilling Co’s MD, Malini Patel. “Our flavoured offerings not only invite new consumers into the whiskey category, but also delight Bourbon lovers with new, interesting taste profiles.”

Last month, Beam Suntory released a ginger highball RTD in the US, six years after debuting the premix canned cocktail line in Japan.

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