View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 5, 2022

Beam Suntory’s Basil Hayden Subtle Smoke Bourbon – Product Launch

Basil Hayden Bourbon has a reputation for innovation

By Conor Reynolds

  • Category – Spirits, whiskey, American, Bourbon, 40% abv
  • Available – From this month
  • Location – The US, available in selected off-premise spirits outlets
  • Price – SRP of US$49.99 per 75cl bottle

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Beam Suntory has released “an entirely new take on smoky spirits” with a limited-edition expression from its Basil Hayden Bourbon brand.

Available in the US for a limited time, Basil Hayden Subtle Smoke comprises Bourbon that has undergone six months of a smoke-infused secondary ageing process. The six months are spent in a barrel through which the smoke from lit hickory-smoked chips is fed.

“A showcase of the many ways in which our Bourbon can be layered, refined and complex, yet approachable and inviting, Basil Hayden Subtle Smoke is reimagining how smoky spirits can taste,” said Beam family distiller Freddie Noe.

This is not Basil Hayden’s first round of experimental flavouring. In 2019, the brand partnered with Utah creamery Beehive cheese to create Basil Hayden Bourbon-infused cheese.

Why e-commerce is a channel that brand owners must target – and fast – Click here for a Just Drinks focus

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks