Beam Suntory has defended the use of the word “handcrafted” on its Jim Beam Bourbon bottles, reportedly saying the term cannot infer that no machinery was used in the production process.
Beam Suntory pleads common-sense in ‘handcrafted’ court fight – report
Beam Suntory has defended the use of the word “handcrafted” on its Jim Beam Bourbon bottles, reportedly saying the term cannot infer that no machinery was used in the production process.