Bacardi's Palette no-alcohol spirits range - Product Launch

Category – Spirits, 0% abv
Available – From this month
Location – Initially online in The Netherlands
Price – SRP of EUR16.99 (US$19.23) per 50cl bottle

Bacardi has launched a new brand in the no- & low-alcohol spirits segment.

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Palette comprises two expressions – Roots and Bold – which feature botanicals including American oakwood, gentian root, juniper berries, nutmeg, cinnamon and ginger. According to Bacardi, the range is launching across the off-premise channel in London, Paris and Amsterdam this month.

The company’s website also indicates that Netherlands-based consumers can purchase both iterations online.

“We’re calling time on sweet, tasteless ‘mocktails’,” said Bacardi’s innovation development lead for Europe, Australia & New Zealand, Marine Rozenfeld. “With the launch of Palette, we’re taking mindful drinking to new heights.”

Last month, Bacardi teamed up with UK-based on-demand delivery platform Weezy to deliver bottles of spirits to consumers at home in under an hour.

What’s coming up in aged spirits in 2022? – Predictions for the Year Ahead – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

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