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November 11, 2020

Australia’s Riverland Wine launches VR campaign – video

Australia's Riverland wine region has released a virtual reality app as it looks to showcase the region's scenery, food and wine.

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Australia’s Riverland wine region has released a virtual reality app as it looks to showcase the region’s scenery, food and wine.

The campaign, called ‘Riverland on the Verge’ has been funded by the Australian Government’s AUD50m (US$36.5m) ‘Export & Regional Wine Support Package’ and by the South Australian Government’s Department of Primary Industries & Regions. The activation has also been supported by Riverland Wine, Wine Australia, the University of Adelaide, Martins Brand House and 57 Films.

The app has been launched in English and Simplified Chinese language versions through the Google and Apple stores. Preview content is also available in trailer format through YouTube.

The country’s Minister for Agriculture, David Littleproud, said: “Many tourists can’t get to the wineries right now, so it’s pleasing to see that Riverland Wine has embraced interactive technology to bring wineries to tourists in 3-D, and cellar sales back to our wine producers.”   

Wine Australia CEO Andreas Clark added: “With travel restrictions within Australia gradually lifting, this timely virtual reality escape into the Riverland will excite people to plan their own visit to experience the food, wine and the Riverland’s stunning landscapes.”

Why the wine industry will struggle to balance supply with demand post-COVID – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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