Australian wineries should resist volume temptation and concentrate on premium products and prices as they try to expand export to Germany, according to Alexander Margaritoff, chief executive of Hawesko Holdings AG, Germany’s biggest premium wine importer.
AUSTRALIA: Producers told to focus on premium to crack German market
Australian wineries should resist volume temptation and concentrate on premium products and prices as they try to expand export to Germany, according to Alexander Margaritoff, chief executive of Hawesko Holdings AG, Germany’s biggest premium wine importer.