“It is a uniquely smooth tasting drink and we believe that it will be attractive to our Australian consumers,” said Rob Blackwell, general manager of national customer sales at Coca Cola Amatil. “They already love Coke and Diet Coke and were quick to take to Diet Coke with Lemon. We expect Vanilla Coke to be just as successful.”
AUSTRALIA/NZ: Vanilla Coke set for debut
Following favourable consumer research and its successful launch in the US, Vanilla Coke is set to make its debut in Australia and New Zealand. Following on from the recent introduction of Diet Coke with Lemon, Vanilla Coke will be launched in New Zealand next week and nationwide in Australia in October.
September 13, 2002