Australian watchdog, the Australian Competition and Consumer Commission (ACCC), is ordering the country’s fruit juice producers to be more precise in their labeling of their products. An ACCC investigation revealed that products made from juice concentrate are being labeled as “100% juice” which was potentially misleading and deceptive for consumers.
AUSTRALIA: ACCC clamps down on juice labeling
Australian watchdog, the Australian Competition and Consumer Commission (ACCC), is ordering the country's fruit juice producers to be more precise in their labeling of their products. An ACCC investigation revealed that products made from juice concentrate are being labeled as "100% juice" which was potentially misleading and deceptive for consumers.