- Category – Alcoholic fruit juice, 4% abv
- Available – From 5 October
- Location – Japan
- Price – SRP of JPY176 (US$1.60) per 35cl can
Asahi Group has released an alcoholic tomato juice.
The 4%-abv chu-hai, or spirits-based RTD, contains 21% juice from Kagome, a Japanese manufacturer of tomato-based foods. According to Asahi, the RTD has a balance of “acidity and sweetness”.
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The new product is the second in Asahi’s Premium series under the Luxury Shibori alcoholic fruit juice brand. Luxury Shibori means luxury squeezed.
The first in the series, a mandarin orange flavour, was released on 14 September.
Japan’s beverage brand owners are well-known for their innovative launches. Last month, Sapporo unveiled a curry beverage in a coffee-style can. “It’s perfect when you feel like curry,” the company said.
In the same month, Kirin Holdings announced a 9%-abv RTD that contains three of the five basic flavour categories. Kirin The Strong Special Dry Sour has a citrusy sour taste from cooked fruit, a salty component from sun-dried salt and an umami flavour from aged rice.
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